Axis Direct Review 2022

Want to know all about Axis Direct? Then, you have landed on the right article. In this Axis Direct Review article, we're going to explain all the aspects.

Have you been facing difficulties in trading? Are you tired of the poor service experiences provided by your broker? Do you want to trade hassle-free?

Axis Direct is the solution to your problems. A descendant of the Axis Group - its parent company, the bank is the third-largest private sector bank in India, which has served more than 20 million clients. Axis Bank Direct is aimed at innovation and passion. 

The company offers investment solutions to customers. Axis Direct started with the vision of excelling in process efficiency, innovation, customer experience, and productivity.

It also offers powerful and advanced research tools and multiple trading platforms to make trading fun, easy and smart for customers. The customers can learn through various guides, tutorials and videos provided on these platforms.

Axis Direct Review 2022

What is Axis Direct?

Axis Direct, established in 2005, is one of the best full-service brokers in India. This broker service platform is a part of Axis Bank - India’s leading private bank. Axis Direct provides services related to distributing financial products and stockbroking to retail customers in India.

Today, Axis Direct has 4.2 lakh active users and is among India's leading 10 stock brokers. Axis Direct assists customers to invest in mutual funds, ETF, NCD, Derivatives, Equities, Company Fixed Deposits, IPO, Bond, and SIP.

Axis Bank also provides Auto Loans, loans against shares, Prepaid and Credit cards, Loans for SMEs, Home Loans, Personal Loans, and Loans against Property.

Customers can open a axis direct demat account easily with Axis Direct. It provides a 3-IN-1 account which includes a Trading Account, Demat Account, and the bank’s Savings Account. This account provides a simplified and seamless experience of money transfer and trading.

Axis Direct offers several web platforms and apps to facilitate trading in various financial instruments. These multiple trading platforms are based on customers’ investment needs and styles.

Platforms like Swift Trade, Direct Trade, Axis Direct Lite, Axis Direct Portal, and apps, such as the Axis Direct App and Axis direct mutual fund App, are some offerings by Axis Direct to enhance customer experience and satisfaction.

Some of these platforms even provide the features of live-streaming the latest information about stocks.

Axis Direct also provides various innovative learning tools like engaging videos, tutorials, and guides. The research report provided by its team of research analysts is helpful for users to learn about investment, derivative strategies, trading ideas, and mutual fund ideas.

The opening charges for a Axis Trading Account with Axis Bank are relatively high at a price of Rs.900, but the Axis Demat Account opening is free of cost. The Axis Direct Margin Exposure for intraday trading is low at 20% of the trade value.

It does not provide access to deal in commodities and to trade in cryptocurrencies.

Axis Direct Customer Ratings & Review

Many users have described their experience of using the Axis Direct services. These users have rated the experience based on different criteria and assigned starts to these criteria out of 10.

The overall rating received by the Research & Advisory criteria out of 10 is 8.3. The Brokerage and Charges criteria have received a rating of 8.22/10. For the Product and Services criteria, it is 8.25 out of 10.

The rating for the Trading Platform criteria is 8.53. The Broking Experience criteria received 8.32 out of 10, and the overall rating for Axis Direct is 8.3 out of 10.

Customers consider Axis Direct as the best broker for trading in India. According to customer reviews, Axis Direct is for those who can pay enormous charges and want the best research reports. Not all customers can afford Axis Direct’s services due to the high charges.

Axis Direct Brokerage Charges

The following are the Fixed Brokerage Plan Charges of Axis Direct:-

• Axis Direct's brokerage costs, axis direct online account opening, and maintenance costs are high.
• The brokerage charge for trading in the equity delivery segment is 0.50%.
• The customer is required to maintain Rs. 25,000 for margin money trading.
• The Demat Account maintenance charge is Rs. 650, which the customer has to pay each year except for the first year.
• The annual maintenance fee for trading is free.
• The brokerage charge for trading equity stock on intraday is 0.50%.
• Axis Direct lacks the option to trade in the commodity.
• The brokerage charge for trading in currency is 0.05%.
• The charges for the segment, trading cash derivatives in the future, are 0.05%.
• The cost for the trading in option is Rs. 20 per trade.

How Can You Open A Demat Account With Axis Direct?

• Steps to Open Demat Account at Axis Direct

Opening an account with Axis Direct is easy.

The following steps are required for opening a Demat account with Axis Direct:-

• Go to the Axis Direct website. You will find a registration form. Fill out the form by entering your details, such as your name, e-mail address, phone number, city name, and address, and submit it.
  
  
• After the registration process gets complete and the form has been submitted, a representative from Axis Direct will contact you to complete the account opening formalities.
  
  
• After completing all formalities, you will have to visit the nearby Axis Direct branch.
  
  
• Then you have to download an account opening form from the Axis Direct website using the PDF link in the download section. Fill out the form and submit it either to the branch directly, or you can courier it.
  
  
• A representative of Axis Bank will get back to you for the completion of other formalities.
  
  
• After completing all these formalities, your Demat Account will be activated in a few days.
  
  
• Documents Required

The following documents are required to open a Demat Account with Axis Direct:-

• AMC Fees
• Proof of Identity
• Bank Statement for last 6 months
• Proof of Address
• Passport Sized Photograph
• Trading Account Check
  
  
• Axis Direct Account Opening Status

After you have filled out the application form online or submitted the form to the branch of Axis Direct, you can visit the Account Opening Status to check your account opening status.

This option is available on the Customer Service page at AxisDirect.com. To check the online status of your application, enter the application form number.

To know the status of your account opening, you can visit the nearby Axis Branch or contact the customer service helpline if you have registered online and no executive of Axis Direct has visited your home.

• Axis Direct Charges

The cost of transaction is the lowest because the source of the reservoir of Axis Direct is CDSL and NSDL.

• Axis Direct has high trading account opening charges at Rs. 900.
• The annual maintenance charge for a trading account is Rs. 0, but for the Demat Account, it is Rs. 650 every year.
• The opening charges for a Demat Account with Axis Direct are Rs.0.
  

Axis Direct Trading Software

• Direct Trade

The Axis Direct Trade platform is a trading platform that can be downloaded and installed on laptops and desktops. The platform gives you the convenience and flexibility to trade anytime, anywhere. It is a terminal-based trading platform with the following features:-

• Search Bar: It helps find the specifics quickly that the user is looking for. The customer can look for index information, live-streaming market rates, market reports, currency rates, the latest news, etc.
  
  
• Smooth Functioning: The Axis Direct Trade provides a seamless and decluttered user interface and a smooth operating and navigating experience for the user.
  
  
• Tutorials and Guides: This platform offers engaging trading tutorials, videos, and guides for beginner users.
  
  
• Alerts: The feature of notifications, updates, and alerts, as per user preferences, is very useful to get filtered and relevant information regarding order status, MTM, trade confirmations, and open positions.
  
  
• Swift Trade

It is a web-based trading platform of Axis Direct that needs no downloading or installation of any app or software. You can start using this platform by clicking on a specific link.

The platform does not require to be refreshed again and again because it has live-streaming quotes. The following are the features of this platform:-

• It offers multiple market watch features that can quickly address the users' needs and has customised filters.
  
• This platform provides valuable tips and research ideas for its users.
  
• You can personalise your screen and dashboard with the help of cards.
  
• It also provides various keyboard shortcuts to easily place orders and access other features.
  
• Mobile Trading App

The Axis Direct Trading app is among the leading trading applications in India, where you can buy and sell equities and stocks at your fingertips.

You need to register just once, and you're ready to go. Axis Direct has many web platforms and apps for users to trade and invest in. the following are the features of the Mobile Trading App:

• The app has a one-time registration process that can be done in two easy steps.
  
• It provides the users with the feature to view and track portfolios from anywhere, anytime.
  
• It has the feature of real-time streaming of quotes and viewing information on stock updates.
  
• It provides the option to create personalised multiple streaming watch lists and turn off the market orders during non-market hours.
  
• Axis Direct Lite

The Axis Direct Lite is a trading platform by Axis Direct developed to facilitate trade in equities and derivatives. It offers an easy and convenient buying and selling of securities.

The platform is low bandwidth and user-friendly, allowing customers to trade freely and smoothly. One of the best features of this platform is that the users can even trade if the internet connection is slow.

Axis Direct Pros and Cons

• Pros
  
  
• Axis Direct, the subsidiary of Axis Bank, provides a 3-in-1 Account. The Demat, Trading and Savings accounts are linked together to make buying and selling convenient. It makes investments and the transfer of funds easy.
  
  
• It assists the user in investing and trading in a wide range of products like IPOs, Bonds, Mutual Funds, Trade in Equity, ETFs, and Derivatives through the 3-in-1 Account. The users can trade and invest in all these products using a single platform.
  
  
• Axis Direct has a team of research analysts. These experts conduct comprehensive research on the share and equity market and provide the users with free and elaborate research reports.
  
  The research reports include trading ideas, mutual fund ideas, investment ideas, and derivative strategies so that the investor can find the best investment options.
  
  
• This platform helps its users learn about the stock market in several fun ways. It offers informative videos, webinars, articles, online tutorials, and classroom sessions to help investors understand and learn about the stock market and equity investment.
  
  
• Axis Direct provides a portfolio tracker to help users keep track of all investments. It also enables users to plan and file tax returns through its tax-planning solutions conveniently.
  
  
• Cons
  
• The brokerage charges, annual maintenance fee, and account opening charges of Axis Direct are high.
  
• Axis Direct provides less exposure/margin. The trading margin for commodity F&O is 1x (100% of the normal margin), for equity intraday is 5x (up to 20% of trade value), etc.
  
• This platform does not provide any support for the commodity F&O segment.
  
• The trading terminal imposes a nominal fee every month. Only the mobile app and web are free.
  
• Axis Direct has no feature of trading in or accessing cryptocurrencies.
  

Final Words

Axis Direct is one of the best full-service brokers. However, it imposes high charges that everyone cannot afford. Only elite class people can purchase the services of Axis Direct.