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Direct selling companies in India

direct selling companies in india

Direct selling companies in India are on the rise, and there is a growing need for them. Direct selling companies provide a sustainable income to their distributors and help them grow their businesses.

The number of direct sellers has increased by more than 600% since 2014. With the rise of direct selling, many people have been drawn to this business model. It is not just about making money but also about building a business that can change one's life. 

Direct sales are also a great way to break out of traditional 9-5 jobs and provide an opportunity for people to build their dreams while working on their terms.

Direct selling companies in India provide an opportunity for everyone to earn an income without much effort since they are not required to sell anything.

There was an explosion in demand for direct selling companies with increased internet penetration, which resulted in more people joining this industry.

The most popular direct selling companies are Amway, Tupperware, and Herbalife. There is an increased demand for direct sellers who know their products and services well and can provide value-added services to customers.

Direct selling is not just limited to retailing products but also includes activities such as coaching, training, consulting, etc.

Direct sellers can earn by providing services that their customers need, Such as personalised coaching for students or personal training for individuals looking to lose weight in time before their wedding day.

Direct Selling Companies In India (2022)

1. Mi Lifestyle Marketing Global Private Limited

Mi Lifestyle Marketing Global Private Limited is one of India's largest privately-owned direct marketing companies.

It has a team of experienced and skilled professionals with a vision to provide high-quality service to its clients.

Mi Lifestyle Marketing Global Private Limited is an Indian company established in Chennai, India, in 2013.

The industry has recognized the company for its creativity, innovation, and effectiveness in direct marketing campaigns. It’s a one-stop solution for your business needs that can be customised according to your requirement.

They also have a strong social media presence which has helped them grow exponentially over the past few years.

Features

  • Market Capital: INR 2.80 cr
  • Growth over past 5 years: 58.6 %

2. RCM

RCM is a direct selling company operating in India since the year 2000. It is one of the most trusted names in direct selling,

Providing home and personal care products to its consumers. The name RCM stands for “Retail Chain Marketing”,

An umbrella term encompassing all types of retail-related activities like direct selling, franchising, and distribution.

RCM was founded by two people with a vision to create an innovative and unique brand that would help Indian women to feel beautiful, confident, and empowered.

The company is currently expanding its reach by launching new products and services to continue its growth trajectory.

Features

  • Market Capital: $ 5.8 B
  • Growth over past 5 years: 12%

3. Amway

Amway is an American company that sells various products primarily in the health, beauty, and home care industries.

Amway was founded in 1959 by Jay Van Andel and Richard DeVos. It is a multi-level marketing company that operates through distributors

Who sell its products to friends, family members, and acquaintances. The company claims to have over 10 million active distributors worldwide.

The company has been under scrutiny for its business practices since the 1990s but continues to operate successfully today.
Amway's success has led it to become one of the largest direct-selling companies in North America,

With more than $8 billion in annual revenue as of 2018.

Features

  • Market Capital: INR 5Lakhs
  • Growth over past 5 years: 6%

4. Vestige

Vestige is a marketing agency that has been in the industry for over a decade.
It started its operations in 2004 with the aim of providing creative and innovative solutions to clients.

Vestige Marketing Pvt. Ltd., which started its operations in 2004, is a leading marketing agency with offices spread across India and abroad.

Since it was founded, it has provided innovative solutions to its clients. It has worked on some of the most prestigious brands

Such as Google, Microsoft, Amazon, Yahoo!, IBM, Dell, Cisco Systems, etc. It is a leading marketing agency with offices spread across India and abroad.

Features

  • Market Capital: INR 150.00 Lakhs
  • Growth over past 5 years: 79%

5. Modicare

The Modi group of industries has been in existence since the inception of Modicare. They have always stood for a robust and ethical code of conduct that they believe in.

Prime Minister Narendra Modi founded the Modi group of industries in 2006.

The company has also remained unfalteringly consistent with its ethical code of conduct, Including rigorous adherence to transparency and accountability standards and commitment to sustainability and social welfare initiatives.

It consists of many companies such as Reliance, Jio, and Adani group. The Modi group has successfully created a strong brand identity around their products, which have been an integral part of the Indian market.

Features

  • Market Capital: INR 2400.0 Lakhs
  • Growth over past 5 years: 13.16%

6. Forever Living Products

Forever Living Products is a privately held multi-level marketing company based in Scottsdale, Arizona, which has been around since 1989.

The company has a range of products sold through independent distributors and retail stores.

It distributes its products through direct sales representatives known as "independent business owners".

Founded by Duane Read in 1989, Forever Living Products is headquartered in Scottsdale, Arizona, with manufacturing facilities in the United States and Canada.

Forever Living Products offers a wide range of products for both men and women, including skincare, nutritional supplements, cosmetics, personal care items, weight loss products and much more.

Features

  • Market Capital: INR 500.00 laks
  • Growth over past 5 years: ND

7. IMC

IMC is an Indian direct selling company that uses a multi-level marketing model that eliminates the middleman.

With its proprietary technology, it has created a global presence. IMC is one of the fastest-growing direct selling companies in the world.

It has more than 5 million members, and its revenue for 2018 was $4.8 billion.
IMC operates on a multi-tiered marketing model, similar to MLM (multi-level marketing) but without the need for retail salespeople or distributors to earn money.

The IMC proprietary technology allows their customers to buy products directly from them at lower prices than they would be able to get from retailers or other distributors.

Features

  • Market Capital: $53,100,343.36
  • Growth over past 5 years: -15.14%

8. Herbalife

Herbalife is a global nutrition company that has helped people pursue a healthy, active life since 1980.

The company offers more than 500 products in over 50 countries.

Herbalife has been the subject of controversy over the past few years, as critics have claimed that it uses misleading marketing tactics to sell its products and make money on members who sign up for the company's weight-loss plans.

Although Herbalife has denied these claims, they have been unable to prove them wrong. The company's CEO resigned in 2017 after being accused of fraud and illegal market manipulation by former employees and investors.

Features

  • Market Capital: $2.6 Billion
  • Growth over past 5 years: -15.14%

9. Asclepius Wellness Private Limited

Asclepius Wellness is a direct selling company that sells health products.

 The company was founded by business professors who have been in the industry for over 15 years and understand the market.

It has been awarded numerous accolades for its services and products.

Asclepius Wellness Private Limited is a new player in the Indian direct selling industry, and they are a Health Products Selling company founded by business professors.

With their background and knowledge of the market, they can provide quality products at affordable prices. The company also has an online presence with social media channels like Facebook and Instagram.

Features

  • Market Capital: INR 5.00 lakhs
  • Growth over past 5 years: ND

10. Atomy Enterprises India Pvt. 

Atomy Enterprises India Pvt. is a global IT service provider headquartered in Mumbai, India.

It has been ranked among India's top 10 largest IT service providers and the top 100 fastest growing companies in India.

With over eight years of experience designing and developing digital products, Atomy has established itself as one of India’s leading software companies.

Atomy Enterprises India Pvt. was established in 2009, and it is an ISO 9001:2008 certified company with offices across the world.

Atomy offers services to customers across various sectors, Including financial services, media, healthcare, education and government institutions.

Features

  • Market Capital: INR 10.44 cr
  • Growth over past 5 years: 13.9%

11. Easy ways

Easy ways is a company that specialises in the manufacturing and marketing of certified Ayurvedic and herbal products.

They are one of the few companies in India that have been granted the Auro certification for their products. Dinesh Kumar founded the company in 2006.

It has been recognized as one of India's leading manufacturers, suppliers, exporters, dealers, retailers, and distributors of Ayurveda, Herbal Products & Supplements.

The company has provided high-quality herbal products at competitive prices to many clients like government organisations, hospitals & clinics etc. The company offers its customers an extensive range of purely natural products that are safe to use.

Features

  • Market Capital: INR 8,320 cr.
  • Growth over past 5 years: ND

12. Oriflame 

Oriflame is a leading beauty company that offers a range of high-quality beauty products.

The company sells directly to consumers and provides an opportunity to earn money. We have more than 100 years of experience in the market.

We offer a wide range of high-quality, affordable beauty products and an opportunity to be part of our team.

The company sells direct to consumers, offering an alternative way for people to shop for cosmetics without the hassle of going through retailers.

Oriflame has more than 450 stores all over Europe, the Middle East, Africa and the Asia Pacific regions, with more than 10 million customers per month.

Features

  • Market Capital: INR 8500.0 lakhs
  • Growth over past 5 years: ND

13. Avon

Avon is a global leader in beauty, with over 50 years of experience and expertise.

With a mission to bring confidence and beauty to women everywhere, Avon is committed to empowering every woman by providing her with the tools she needs to achieve her personal best.

We are inspired by our community of passionate women — yesterday, today, and tomorrow. The Avon Difference:

Avon believes that the power of beauty goes beyond skin deep, and it can change lives. It can empower people who have been through difficult times or who may not feel beautiful on the outside; it can make them feel beautiful on the inside.

Features

  • Market Capital: INR 1.10 cr.
  • Growth over past 5 years: -6.09%

14. Safe Shop

Safe Shop is an Indian MLM Network Marketing and Direct Selling Company which started in 2000.

Secure Shop has been recognized by the Government of India and is registered under the Companies Act, 1956.

Safe Shop was started by a group of entrepreneurs who had the vision to create a new way for people to earn money.

It has over 500+ distributors and its manufacturing unit in Bangalore, India, which can produce over 1 million units per month.

The company has also won several awards, Including India's Best Network Marketing Company, at the Global Business Awards held in New York City.

Features

  • Market Capital: INR 1.00 lakhs
  • Growth over past 5 years: ND

15. DXN India

As a leading player in the global health food supplements market, DXN India is a pioneer in the industry.

It has been around for more than ten years and has gained a reputation for being trustworthy and reliable.

DXN India is one of India's largest manufacturers of health food supplements. It manufactures and distributes products

Such as vitamins, minerals, herbal extracts and amino acids. The company’s core business activities include cultivating, manufacturing, and marketing health food supplements.

 It also provides consultancy services to its customers by providing advice on nutrition-related lifestyle changes that can help them lead healthier lifestyles with better quality of life.

Features

  • Market Capital: INR 5.0 lakhs
  • Growth over past 5 years: 66.04%

Conclusion

The contribution of direct selling companies has been immense, and with their continued expansion, we can expect even more benefits for the economy and society. 

This was all about direct selling companies in India. I hope the information was worth reading and all your queries got cleared with the relevant information provided in the article.

For any more queries regarding direct selling companies in India, you can reply to us with a question in the comment box. We would get back to you with an answer to your query.

The critical success factors for a direct selling company are:

  • Mission-driven culture

  • Core values of honesty, integrity, and commitment

  • Strategic planning and implementation

  • Strong leadership from the top down

  • Clear goals with measurable metrics to support the success of the company's strategy

  • Customer centricity with a focus on customer satisfaction

  • An integrated marketing approach that drives awareness, engagement, and conversion

frequently asked question

1. Which is the fastest growing MLM company?

Modicare is a network marketing or MLM company growing rapidly in India. The company has been growing rapidly in India since its inception in 2016. It recently crossed the $100 million mark in revenue after just three years of operations.

2. What is the rank of FLP in India?

Forever Living is a well-known brand in India with many products. The company has ranked the number 3 most trusted brand in India by Kantar IMRB International.

The company’s products include health supplements, skincare, beauty care and food supplements.

3. Who is the No one direct selling company in India 2021?

Amway will be the No one direct selling company in India by 2021. It has a strong presence in the country, and its products are very popular among Indians.

4. Who is the Top 10 MLM company in India?

The following are the top 10 MLM companies in India in 2021:

  • Amway India
  • Forever Living
  • Mi Lifestyle Marketing Global Private Limited
  • Vestige
  • Future Maker
  • Herbalife
  • Avon
  • RCM
  • Oriflame
  • Modicare


5. Who is No one directly selling?

Amway is the world's leading direct selling company with more than $8.5 billion in annual sales. Amway is a global company that has been around for more than 50 years. It offers a wide range of products and services through its network of distributors.

Also Read: Check out my reviews of the best image editing software, the top choices for video editing software, and my full guide to start a blog for beginners.

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About the Author

Piyush Kashyap is a doctoral student at the Sant Longowal Institute of Engineering and Technology, Sangrur. He's a budding editor/writer and has worked as a part-time reviewer for online content.

He enjoys reading technology-based articles and has a knack for reviewing such articles. He likes to stay up to date with the latest technological trends. He has also worked as a reviewer for many academic journals. He also writes scientific articles.

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