Dmart Franchise Cost In India

Why Choose DMart India Franchise

In the hustle-bustle of everyday life, we want a few things to be convenient and easily accessible, and supermarkets tap in the right way to offer convenience and ease.

Also, Supermarkets are a great business opportunity to earn money and live your desired life as a successful entrepreneur.

But, Starting your Superstore is not that easy as you will have to maintain contact with hundreds of vendors, manage billings, infrastructure, and many other things.

It will be challenging to manage things unless you are associated with a reputed franchise like DMart.

DMart is one of India's leading chain stores that offer FMCG (Fast Moving Consumer Goods) under one roof.

The significant reasons to Choose DMart India Franchise are as follows:

• Reputed Brand: DMart is a reputed name in the Superstore chain. DMart offers quality products with a wide range of variety under one roof so that consumers do not have to visit any other shop for home utility products. 
  
  
• Easy Management: DMart offers technology and training to ensure smooth store management. The stock supply is also smooth, which ensures that customers leave the store fully satisfied.
  
  
• Minimum Advertising: Sharp pricing and huge discounts by DMart attract customers without much advertising.
  
  
• Easy Onboarding: You do not need to go through lengthy paperwork to get onboarded. DMart has an easy onboarding process and ensures an easy and fast return on investment.

DMart Franchise Cost in India

The cost to establish the D Mart franchise is in the range of ₹ 1.5 Cr to ₹ 2 Cr. DMart charges a licence fee of 25,000, and the rest of the amount goes into stock, lease and infrastructure.

DMart provides assistance in setting up the store and billing counters, hiring and training the workforce, advertising and promotion, and also helps in the lease agreement.

The paperwork and process to own a D Mart franchise are easy compared to franchises of other supermarket chains. The initial contract will be for three years and could be renewed before expiry.

DMart claims that its franchise recovers the investment within 2-3 years. The supermarket chain DMart is owned and operated by Avenue Supermarts Ltd. (ASL).

Documents and registration Required

DMart has made its name among the Supermarket giants like Big Bazaar, Spar, Spencer's Retails and More Retail.

In order to beat its competitors in the market, DMart makes direct purchases from the FMCG brands at unbeatable prices for its massive network of 284 stores.

The considerable discount on everyday products is the unique selling proposition of DMart.

If you are looking for the DMart franchisee, here is the list of requirements -

• You must have floor space of 11,000 sq. ft. located in residential or commercial space with a Floor Plate Carpet of a minimum of 7,000 sq. ft.
  
  
• Need 8-10 staff with knowledge in sales, customer management and IT operations.
  
  
• The owner should have entrepreneurial skills and abilities to satisfy the customers.
  
  
• D mart franchise cost of 1.5 Cr to 2 Cr includes Franchise licence fee and charges for infrastructure, stock, furniture, equipment, and promotion.
  
  
• GST Certificate.
  
  
• Trade Licence from respective Municipality.
  
  
• Food Licence from FSSAI.
  
  
• PAN Card, Aadhar Card and Bank details.
  
  
• Standard Franchise Agreement.
  
  
• Lease Agreement

Requirements to Start DMart Franchise

DMart franchise is a highly sought after venture for young entrepreneurs due to the handsome margin, ease of operation and support of a renowned brand like DMart.

There are two ways in which you can get associated with the DMart Franchise.

1. Becoming a Supplier of DMart

If you own a home utility brand useful for the customers, you can contact DMart to become a supplier.

DMart is always on the lookout for quality products in the home utility section, from food items and dairy products to toiletries and body care to bed and bath linen to kitchenware and appliances.

Apart from basic details like name and address, you will have to provide the following details to become a supplier with DMart -

• Category of Product and Product Name
  
  
• Pan Card and GST No. of the Company
  
  
• Period of Distributorship / Manufacturing / Import
  
  
• Annual Turnover and area of the factory/godown/storage
  
  
• Name of the retailers and turnover values with them

2. Rent your space to DMart

Another way to be associated with a DMart Franchise store is that you can rent out or lease out your land or building to the DMart. You can earn a regular income as the initial lease agreement tenure will be for at least three years.

You will need to share the following details with DMart if you wish to open a DMart franchise in your area -

• Personal details like name, address and contact
  
  
• Type of Landlord - Consultant / Developer / Individual
  
  
• Location of the Property
  
  
• Size of the Plot, including Frontage, Length, and Width
  
  
• Carpet area and Floor plate area (Floor plate should be a minimum of 7,000 sq. ft.)
  
  
• Details of Road in from or side
  
  
• Property Type - Residential / Commercial / Industrial
  
  
• Estimated traffic of Day and Night in the areas of the property
  
  
• Details of commercial projects done and complete (For developers only)

DMart Franchise and Responsibilities

DMart has established 278 stores as of June 2022 across the country and is a highly profitable chain in the supermarket category. DMart stores are operated by Avenue Supermarts Ltd. (ASL).

They provide complete hand-holding in running the operation and managing the business.

DMart aims to provide all the household products in one place to delight its customers with ease of purchasing all the products under one roof at attractive prices.

There are the following responsibilities attached to the Franchise of DMart :

• The Franchisee has to maintain the goodwill of the DMart by ensuring customers leave the store satisfied. In case of any issue, the store manager or staff should resolve it on priority.
  
  
• Franchisees should help find, lease or build out a location for the franchise.
  
  
• Hiring and training the employees should be as per the standard and with the assistance of the DMart.
  
  
• Franchisees should run the business as per the Standard Operating Procedures laid down by DMart.
  
  
• Franchisees are also expected to pay the franchise fee, royalties and stock payments on time.
  
  
• The Store management should ensure ample space for the Parking and the area is secured with guards.
  
  
• The Franchisee has to update the inventory and stock requirements daily.
  
  
• The DMart store should have a proper storage facility to ensure quality.

Steps Apply for DMart India Franchise

As we discussed, there are two ways to get associated with the DMart Franchise.

The first one is to become a supplier of DMart by offering household products, including food, cereal, dairy products, ready-made food items, spices, and other products required in the kitchen and home.

The second option to be associated with the DMart Franchise is through leasing / renting out your property to DMart.

DMart used to entertain vendors on "Tuesday Walk-ins" organised every Tuesday but was suspended because of Covid19.

You can follow the following steps to Apply for the DMart India India Franchise -

• Visit the DMart Website

• Fill in your personal details like Name, complete address with pin code, Mobile number, and email address.

• Suppliers have to share their website details, GST no., PAN no., Category of Product, Product details, and details of the agreement with other retailers.

• Landlords have to share their personal details first and then have to share Property Details like Plot Size, Front area, details of surrounding roads, nature of the property, etc.

• Landlords / Agents / Developers also have to upload a maximum of three photos of the property.

• After filling in all the required details, click on submit.

After submission, the team of DMart will get back to you within 15 days. They may ask for additional details, and if everything goes right, DMart will start your onboarding process.

In no time, you will be associated with the franchise of DMart.

Contact Details for Franchise Inquiries

Before Covid, the interested parties were allowed to visit the Mumbai office of DMart directly on Tuesdays.

But, now, DMart is entertaining applications to get associated with the franchise through becoming a supplier or renting/leasing out your land by online mode only.

You can visit the website of DMart at www.DMartindia.com and then click on Partner with Us to submit your details for Franchise.

You can also click on https://www.DMartindia.com/partner-with-us to directly visit the page where you can submit all the required details.

The team of DMart will get back to you on your provided email or mobile number after going through the details you submitted. You can also book an appointment on the homepage of DMartindia.com to showcase your product.

The available dates in the calendar are highlighted in blue, and once you choose the date as per your convenience, you will get the option to choose the desired time for web conferencing.

Upon confirmation of the date and time, you will be asked to share your Name, Email, Mobile Number, company name and year of establishment, your designation, GST no., address, Manufacturing capacity, etc.

After sharing all the details, you will get the web conferencing details via email.

CONCLUSION

R. S. Damani led DMart is the rising hypermarket brand in India. The DMart hypermarket chains target India's middle class by offering mid-range quality products at attractive discounts.

The USP of DMart stores is that they provide everything under one roof, such as groceries and dairy products, kitchenware, everyday use apparel for adults and kids, Bed and Bath linen, toys, small appliances, etc.

The ease of shopping utility products under one roof at more significant discounts than local shops is what built the brand of DMart. The company does not spend significantly on advertising as they enjoy word-of-mouth marketing.

All the above reasons attract people to own the franchise of DMart. The setup cost of a DMart Franchise store lies around 2 crores, including the cost for lease/rent agreement, furniture, stock, etc.

But, we have to break it that DMart does not offer franchises of its stores, instead, it operates them directly through Avenue Supermarts Ltd. But, there is no need to get disheartened as you can still get associated with the DMart.

You can join DMart as a supplier of any FMCG product or other utility product. To become an official supplier of DMart, you can book an appointment for video conferencing with the team of DMart.

If they love your product, it will be on the shelves of DMart stores across the country. Another way to shake hands with DMart is by offering your property on rent or lease to the company so that they can set up the store.

I hope you liked our article on Dmart Franchise Cost In India, if you have any comments or suggestions do share them in the comments below.

Frequently Asked Questions

Q1. Is the DMart franchise profitable?

The DMart Franchise led by Radhakishan S Damani is highly profitable. It reported a net profit of ₹ 1492 crore in FY 2021-22, with a jump of 35.74% compared to 2020-21.

DMart clocked a profit of ₹ 1099.43 in the FY 2020-21.

In 2021-22, DMart revenue from operations jumped 28.3% to ₹ 30,976.27 crore. It was ₹ 24,143.06 crore in FY21.

DMart has already crossed the market cap of ₹ 3 lakh crore and entered the club of top 15 companies in terms of valuation.

Q2. How much does the DMart franchise cost?

DMart franchise cost is around ₹ 1.5 Cr. Although DMart is not in the franchise model of business. Avenue Supermarts Ltd. (ASL) owns and operates the business of the Supermarket chain of DMart.

However, you can be a part of the franchise by becoming a supplier or providing your land to DMart on rent or lease. You can book an appointment for a video conference if you want to join as a supplier.

If you are a landlord, you can fill out the form on https://www.DMartindia.com/partner-with-us with the details and photos of the property.

Q3. How many DMart are there in India?

DMart started its journey in 2002 with its first store in Powai, Mumbai. Today DMart has established itself in 11 states across India with 284 stores owned and operated by Avenue Supermart Ltd. (ASL).

DMart is among the top 15 companies in India in terms of revenue and, in FY 20-21, posted a profit of ₹ 1492 crore. DMart is catering to the middle class and is expected to increase its stores in tier 2 and tier 3 cities.