Want to know Top 10 OTT platforms in India. ?
OTT is the online streaming service that has been generated without the cable operators' or networks’ involvement.
It leads to producing small screen platforms that are user-friendly.
Everything is provided in the global market that reflects a huge influence on the Indian market by attaining beneficial results.
India occupied the second position in implementing these services and the most advanced technology has transformed the deployment of the latest online trends in the market.
People in the country are so obsessed with so many OTT platforms, the best being Netflix. Everyone is competing with each other to be on the top.
There are several top trending OTT platforms and there is no person who does not know the name of Netflix which is the number one platform providing OTT services with several benefits.
The best part about this is that Netflix charges very minimal rates from its users. No one can beat Netflix!
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top 10 oTT platforms in india
1. Netflix
It is a top OTT platforms in India that offers a television and film series library via distribution and production which is called “Netflix Originals”.
Netflix is an American subscription streaming service as well as a production company that was launched on 29th August 1997.
Netflix is available on Smart TVs, Smartphones, Tablets, and Game Consoles are a few compatible devices.
Some eg of famous show/movies are Stranger Things, The Last Kingdom, and Sacred Games are some famous shows.
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2. Amazon Prime
Amazon Prime is an top 5 OTT platforms in India American subscription video-on-demand OTT rental and streaming service of Amazon.
It is also called Prime Video and it provides services that primarily distribute tv and film series produced by MGM Holdings and, Amazon Studios.
In 2014, Amazon announced that the streaming service in the UK would be folded into the Instant Video service.
The platform was launched on 7th September 2006. It emerged as Amazon Unbox in the US and the service expanded with a library.
It is available on Some platforms are Mobile Devices, Fames Consoles, Amazon Devices, and, Blu-Ray Players. Some eg of famous show/movies are, The Wheel of Time, Guilt Minds, and, Upload are some top-most shows on the platform.
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3. Disney Hotstar
Disney Hotstar is a brand of subscription video-on-demand streaming service platform. It is operated by two divisions of The Walt Disney Company.
Its content library draws from Star India’s tv channels that including Star Sports and entertainment networks.
In October 2018, it partnered with Hooq to provide content on its premium service. The partnership ended after the latter’s liquidation in April 2020.
Disney Hotstar was launched on 11th February 2015 as Hotstar and on April 2020 as Disney Hotstar.
Disney Hotstar is available on Smart Tv, Laptops, Desktops, and, Mobile Phones. Some eg of famous shows/movies, Some famous shows are the City of Dreams, Sharp Objects, The Outsider, and WandaVision.
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4. ALTBalaji
ALTBalaji is the foray of the group of Balaji films into the digital entertainment sphere to create original content.
They claim that their website is the largest content bank ever seen in India, The stories range from comedy, drama, romance, and, many others.
It provides exclusive and fresh stories especially tailored for people across the globe. It is a true alternative to mainstream entertainment.
ALTBalaji is an best OTT platforms in India that is a completely owned subsidiary of Balaji Telefilms Ltd. It was launched on 16th April 2017.
It is available across 32 different interfaces for its users. Content has been made available on tablet devices, mobile, TV, web browser, and, many others.
Some eg of famous shows/movies are Broken But Beautiful, Code M, and, Class of 2020 are some famous shows that are available here.
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5. Zee 5
Zee 5 is a OTT platforms in India that is run by Zee Entertainment Enterprises. The platform started streaming web series in 2018.
In July 2019, ALTBalaji and Zee 5 announced a content alliance. Zee 5 subscribers got seamless access to ALTBalaji’r originals along with ZEE 5 prevalent content.
It has a mobile app on all platforms and has collaborated with global tech companies like Lotame, Applicaster, and, a few others to provide a better application of performance.
Zee 5 is an OTT platform that was launched on 14th February 2018. It has content in 12 languages. The Zee 5 mobile app is found on phones, desktops, laptops, and, Smart TVs. Some of the renowned shows are Inmates, Permanent Roommates, and, Poison.
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6. Aha
It is an Indian subscription video streaming service that offers Tamil and Telugu language content. It is owned by Arha Media and Broadcasting Pvt. Ltd.
In August 2021, the platform launched a version for kids as well, a sub-brand focusing on the programming of children.
The Tamil language version of Aha was launched in 2022. Aha is an OTT video streaming service app that was launched on 25th March 2020.
It is available on tablets, mobile phones, desktops, smart TVs, and, a few streaming gadgets.
Best shows and movies to watch on Aha are Forensic, Kaithi, Anjaam Pathiraa, and Cold Case are a few of its renowned shows.
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7. Voot
It is a platform that is only available in the UK, US, and, India. Voot hosts more than 40000 hours of video content.
The channels include Nickelodeon, Viacom 18, MTV, and, Colors.
Also, the best part is that the content is available in Bengali, Marathi, Kannada, Gujrati, and, a few other languages. In 2020, it introduced paid subscription service called Voot Select.
Further, it also hosts many Bollywood movies. In the children’s segment, it is functioning on shows in Malayalam.
Voot is a platform that was launched in March 2016. Voot shows can be watched on tablets, mobile phones, desktops, and, smart TVs. Some popular shows on Voot are London Files, The Officer, and, Halo.
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8. SonyLIV
As a streaming service, it is carrying content from many local channels like tv series, films, live sports matches as well as original programming.
Since 200, it has taken more of an active role as a distributor and producer for both tv series and television and to that end, offers a range of programming content via an online library.
In 2020, it was launched as a streaming service in the US, with all shows prevalent in India available on its app.
SonyLiv is a streaming platform that was introduced in 2013. SonyLiv is available on many platforms, some of them being smart TVs, Apple TVs, and, Roku devices.
Some eg of famous shows/movies A Discovery of Witches, Rocket Boys and JL 50 are some famous shows on this platform.
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9. Viu
Currently, Viu is available in 16 markets across Africa, Asia, and, the Middle East including Singapore, Egypt, Indonesia and, many others.
On 15th January 2022, it officially launched an association with a broadcasting media giant in the Philippines to generate local content.
It is a video service that can be assessed anywhere and anytime through the app. Lastly, it is a pan-Indian regional service.
Viu is a platform that is based in Hong Kong. It was launched in October 2015.
The app can be accessed through TV devices, tablets, mobile devices, and, a few others where users can receive notifications on the latest episodes or movies.
Famous shows in Spotlight, Pelli Gola, Horror, and Talk-Show are some of the highly recommended shows on Viu platform.
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10. Hoichoi
The on-demand platform focuses on mostly Bengali language films along with entertainment content. It also provides content in English subtitles to all movies.
Hoichoi has also introduced children’s content and has original web series, films, and, short films across innumerable genres.
The technology partner of Hoichoi is ViewLift which controls its OTT space.
It unveiled Prime Video Channels which offers a huge range of content from its counterparts like Lionsgate Play, Shorts TV, and, a few more.
It is a video streaming service platform that is owned and maintained by SVF Entertainment Pvt. Ltd. It was introduced on 20th September 2017.
The available platforms are Amazon Fire, TVs, Roku, Samsung Tizen, and, a few others. Some popular shows on Hoichoi are Murder In The Hills, Hello, and, Sabrina.
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Conclusion
When television first came out, it changed the media landscape. Very soon, it became the most important and common form of dispending media. Be it documentaries, news, music, commercials, or movies, it changed the world forever.
Gradually, the market saw a new player that dominated the market and with the introduction of Netflix in the market, the entire scenario changed. This scene transformed the OTT media and new players like Hulu, Amazon Prime, Voot and, many others joined.
In the upcoming years, Netflix will become even more famous and top 10 OTT platforms in India this is not just in India but worldwide. More and more people will prefer these services instead of the tv industry.
It is so because the former has better content and facilities, exclusive shows, and faster premiers. Hence, with many streaming services in India, it comes down to choosing the best ones. The best part is that India faces a myriad of options in OTT platforms.
Frequently Asked Questions
Q1. Which is the No 1 OTT platform in the world?
The No. 1 OTT platform in the world is Netflix. It is a streaming service that offers a wide variety of award winning movies, tv shows, documentaries, animes, and, innumerable series. It has distribution deals along with its own productions called Netflix Originals.
Q2. Which is the cheapest OTT platform in India?
Over the last decade, OTTs have gained immense popularity in India. Zee5 is considered the cheapest OTT platform in India. Its monthly pack offer subscription is only Rs. 50.
It is a platform owned by Zee Media and includes all platform movies and shows that exist on other expensive platforms as well.
Q3. How many OTT are there in India?
There are currently 40 OTT platforms in India. They are providers which distribute streaming media over the net.
The market at the moment is worth Rs. 2150 crores and it has been predicted that by 2030, the worth will be more than $15 billion. In 2020, the estimate was $1.7 billion.
Here are the best ott platforms
