In the present online globalized world, it is crucial to be available digitally to grow business. The Digital Marketing Sector in India is growing at an exponential rate.
The best way is to upskill yourself and stay up-to-date with the latest technology and analytical tools.
The term ‘Digital Marketing’ refers to the advertisement of products and services on digital platforms.
It involves the use of websites, social media applications, search engines, etc. A large number of institutes have also started offering it as a course to learners.
Given below is a list of the Best Digital Marketing Course In India.
Top 15 best digital marketing course in india
1. Digital Marketing Courses by IIM Skills
IIM Skills is a pioneer ed-tech organization that offers a premium best institute for digital marketing in India which should be ideal for anyone wishing to pursue a successful career in online marketing.
The course is led by professionals and combines theoretical understanding with practical application.
These tools include Google Ads, Facebook Ads, WordPress, Google Analytics, Linkedin ads, etc.
Course Highlights: Every week, after an online digital marketing class, students get hands-on assignments on Web development, Social Media Marketing, and Email Marketing.
The curriculum encompasses an introduction to digital marketing, media planning, video marketing, content writing, search engine optimization, and much more.
Why Choose Them: Students have started inclining towards such courses for they provide life-long access to information with no additional cost. They get 60+ hours of live online training, more than 120 hours of assignments, and industry case studies.
The mentors are available anytime for guidance and the training is based on practical skills like working on various internet marketing tools.
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2. Digital Marketing Certification Courses by Digital Academy India
Intending to equip Indians with digital know-how, Digital Academy India provides digital marketing certification courses to train people in digital marketing services.
The institute was among the pioneers who saw the potential of digitization in the domain of marketing and crafted several courses for their students.
These include - Digital Marketing Course Certification, Social Media and Marketing Course, Corporate Digital Marketing Training Program, etc.
Course Highlights: It covers quantitative aspects of digital marketing. Students are enabled to manage, utilize and assess strategies for digital marketing. For their convenience, both weekday and weekend classes are available.
Why Choose Them: The course is aimed at Marketing Professionals, Small business owners, students pursuing digital marketing, and IT Professionals, but anyone involved in the marketing sector can avail of this course.
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3. Digital Marketing Courses by Digital Vidya
Best digital marketing institute in India, Digital Vidya is an official partner with Google and Microsoft India in providing Data Science training.
It also has affiliations with huge platforms like LinkedIn, NASCOM, and VSkills.
Digital Vidya provides a wide array of courses like Digital Marketing, Data Science, Financial Management, Behavioral Training, etc., and has acquired a big name in Asia.
Course Highlights: It includes 44 modules covering several courses like Introduction to Search Engine Optimisation, SEM, Adwords, Facebook Marketing, Web Analytics, and other digital marketing areas.
The institute aims at providing up-to-date skills to its students which makes it a favorable option among digital marketing institutes in India.
Curriculum and Certification: On completion, students are given marketing certificates from Google and Facebook, along with two internships - a three-month research-based internship by Digital Vidya and another three-month social media internship by NASSCOM.
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4. Post Graduate Programme in Digital Marketing and Branding by NIIT
NIIT is a Top 10 digital marketing institute in India and has left its mark in more than 30 countries across the globe.
It started its journey to stabilize human resources in the IT sector but gradually expanded itself into the Digital World to make up for the lack of skilled workforce in the industry.
This Digital Marketing course is designed for graduates to allow them to uplift their skills and improve job opportunities in the Digital Marketing Industry.
Course Highlights: It imparts knowledge in domains like Search Engine Optimisation, SEM, Social Media Marketing, Email Marketing, and Content Planning which can give students an edge over other aspirants in the field of digital marketing.
Curriculum and Certification: On completion, students are given marketing certificates from Google and Facebook, along with two internships - a three-month research-based internship by Digital Vidya and another three-month social media internship by NASSCOM.
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5. Digital Marketing 101 by Simplilearn
Simplilearn works with top universities and companies to coach and train individuals to boost their growth.
Emerging as one of the top institutes of India, Simplilearn provides over two thousand trainers and
more than four hundred courses that cover programs like -
Post Graduate Program in Digital Marketing, Digital Marketing Specialist Program, Digital Marketing 101, and Digital Marketing for CXOs.
Course Highlights: The course is aligned to top Digital Marketing Certifications like Facebook Blueprint, OMCP, Google Ads, and Hubspot.
They also assist students in finding jobs through career monitoring, job portal access, and resume assistance. This course gives an in-depth knowledge of the eight essential digital marketing domains and includes real-world projects to make their students ready to face the industry.
Curriculum and Certification: The course covers Introduction, Fundamental Concepts of Digital Marketing, Marketing technology, etc., and imparts essential skills like market analytics, mobile marketing, and customer lifecycle management.
Students are given a certificate after finishing i of the course and obtaining a minimum of 80% on the test.
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6. Advanced Certificate in Digital Marketing and Communication by UpGrad
UpGrad was started in 2015 to enable people to keep their skills up-to-date in this ever-evolving society.
Since then, it has become a one-stop site to get a wide array of carefully designed courses.
Its curriculum incorporates state-of-the-art technology, pedagogy, and an immersive experience. It has become a well-known name among people seeking self-paced learning.
Curriculum and Certification: The curriculum is divided into three tracks - Executive, Management, and Leadership. After this comes the four-month course covering subjects of various interests about each track.
In addition to this, one also learns about tools and helpful software for a digital marketing expert. This is a certified course and provides a dual certificate from MICA and UpGrad
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7. Digital Marketing Course by DSIM
DSIM School of Internet Marketing is renowned for providing top-notch training to students, working professionals, and entrepreneurs.
It is counted among the best Digital Marketing Institutes in India and has centers in all major cities of India.
Their pedagogy is based on live classroom training where students are taught brand awareness, ways to communicate with customers, and how to expand the business to global platforms.
Curriculum and Certification: The curriculum is all-encompassing and covers every important aspect of the Digital Marketing domain, such as Email Marketing, Consumer Acquisition Strategy, Twitter and Instagram Marketing, Search Engine Optimisation, Google Ads, etc.
On completion, candidates receive 14+ certifications from Google, Facebook, etc .
Course Highlights: Their websites carry information about the upcoming batches and the location of the centers.
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8. Digital Marketing Master program by EduPristine
Another stalwart among the Digital Marketing institutes in India is EduPristine.
Its Digital Marketing Master program is a perfect blend of a practical and theoretical learning experience, based on case studies, tools, and innovative methodologies.
Course Highlights: It is renowned for its online training, user-friendly interface, and unique pedagogy.
It covers an array of topics like Funnel Marketing, Email Marketing, Social media marketing, Growth hacking, Soft skills, etc.
Curriculum and Certification: It imparts information through 35 modules based on an array of topics like Funnel Marketing, Email Marketing, Social media marketing, Growth hacking, Soft skills, etc.
On successful completion, 15+ certificates are provided to the candidates.
Why Choose Them: People opt for this course because of its emphasis on soft skills training, real-life practice, and placement assistance. Their students go on to work with big companies like Flipkart, Deloitte, Reliance, Axis Bank, etc.
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9. Digital Marketing Course by AIMA
AIMA is a non-profit organization that has been working for over 60 years in collaboration with the government, students, and industries to improve the status of management studies in India.
AIMA offers distance education, research and development, tests, conferences, and even publications to help individuals realize their potential.
Course Highlights: The training covers all the details of marketing, advertising, online marketing, and analytics tools.
Most lessons are based on a hands-on approach where candidates get to design dummy ads, virtual website optimization techniques, Search Engine Optimisation, etc.
The course also covers Content and blog marketing, SEM, Web Analytics, and Social Media Marketing, among others
Curriculum and Certification: The curriculum has been designed by managers and experts from the domain of digital marketing and relies heavily on practical training.
Before receiving the certificate, candidates have to undergo two assessments - module assessments based on assignments and a one-hour examination. After this, they receive a joint Professional Certificate from AIMA and Digital Vidya.
Why Choose Them: As a part of their skill enhancement mission, they impart one of the best Digital Marketing courses in India in collaboration with Digital Vidya.
It is designed for entrepreneurs, students, working professionals, and traditional marketers. For their convenience both weekday and weekend, batches are available.
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10. PG Certificate Program in Digital Marketing by Talentedge
Talentedge is an ed-tech firm working in collaboration with globally-renowned institutes like IIM, MICA, XLRI, etc. to provide the best executive courses for working professionals through interactive sessions.
Course Highlights: It provides an Advanced Certificate in Digital Marketing and Communication with MICA and an Executive Certificate Program in Digital Marketing and Social Media Strategy by IIM Raipur.
Why Choose Them: The course is meant for Interns, Marketers, and Entrepreneurs. It also gives an edge to the candidates as they hold a PG certificate and an alumni status from MICA.
Curriculum and Certification: The curriculum, through an intermix of teacher-led and practical learning, covers Search marketing, Email marketing, Mobile Marketing, Web Analytics, Social Media and Content Marketing, etc.
On completion, candidates are given a PG Certificate in Digital Marketing Course by MICA.
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11. Digital Scholar
Digital Scholar was launched in 2019 by digital entrepreneur Sorav Jain who aimed to expand the potential of digital marketing in India.
It is the only institute that makes its digital marketing candidates ready for jobs through agency-based learning.
Its faculty comprises highly competent scholars with years of experience in their respective domains.
Course Highlights: It includes Google Mobile Certification, Shopping ads certification, Digital Scholar Certification, HubSpot Certification, etc.
Curriculum and Certification: Digital scholar boasts of being the only marketing institute that stands by its students until they achieve their business goals. It is a carefully curated curriculum and at the end, certification is provided.
Why Choose Them: Since it is in affiliation with echoVME and partners with Google and Facebook, a Digital Scholar certification holds great value.
The placement cell there prepares candidates for interviews and gets them placed in more than 400 partner companies.
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12. Delhi School of Internet Marketing
Delhi School of Internet Marketing is India’s first and only premier Google partner training institution.
It launched in 2011 and has trained more than thirteen thousand professionals since then.
It was founded by Kunal Choudhary who has worked with huge companies like Snapdeal, Myntra, and Flipkart.
Course Highlights: This course is designed for all professionals, entrepreneurs, and job seekers. The course is provided over a time span of both four and six months.
DSIM offers offline training in some cities in India, but their online courses provide distance learning all over the world
Curriculum and Certification: The course spans over 17 modules where candidates learn how to become a master in the domain of Internet Marketing.
Its ‘Masters in Digital Marketing program encompasses 4 courses - Digital marketing, Advanced marketing, analytics and strategy, Affiliate masterclass, and Specialisation modules.
At the end of the program, candidates receive 9 certificates which include an Industry Recognised DSIM Certificate.
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13. Henry Harvin Institute - Digital Marketing Courses in India
The Digital Marketing of Henry Harvin Institute is ranked among the Top 5 digital marketing courses in India because of its infrastructure and modern technology, 7 certificates from one course, easy access, and its history of fulfilling ambitions.
These 7 certificates are offered by Herny Harvin Marketing Academy, Google, and Facebook
Course Highlights: Their digital marketing curriculum includes Search Engine Optimisation, Email Marketing, Social Media Marketing, Digital Content Writing, Mobile Marketing, etc.
Curriculum and Certification: it includes monthly revision sessions and access to Learning Management System. It also offers courses in several disciplines like Business Analytics, Finance, Accounting, Data Visualisation, etc.
Why Choose Them: These courses can be availed both in the online and offline mode. Distance learning is ideal for candidates who wish to work from home
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14. EduKart
Edukart is a popular name in the realm of distance education. It started in 2011. It aims to broaden the candidates’ expertise in online marketing.
Though it is based in Delhi, the courses are provided all across the globe.
Course Highlights: Through several short-term and long-term courses, diplomas, and certificates
it trains candidates to achieve a thorough understanding of Search Engine Optimization, Social Media Marketing, Google Advertising, Online Marketing, etc
Curriculum and Certification: It provides an IAMIA-certified online digital marketing course.
Why Choose Them: It is relatively very cost-effective and can work very well if you have a small business.
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15. Semrush Academy
Semrush Academy courses cover several digital marketing disciplines like Search Engine Optimisation, Content Marketing, Affiliate Marketing, Social Media Marketing, etc.
The main language of instruction is English but some courses are also available in Spanish.
The course material consists of both videos and texts which are taught by reputed digital marketing professionals.
Course Highlights: These industry experts not only explain the different concepts but also teach their practical application
Curriculum and Certification: The Digital Marketing course involves 10 lessons by the prominent industry stalwart Greg Gifford and gives students a proper understanding of the basics of digital marketing. And certificate is provided in the end.
Why Choose Them: It covers different areas of digital marketing from Search Engine Optimisation to advertising, email marketing, and competitive research.
There is also a Digital PR Mastering class that teaches proven PR strategies in a step-by-step way.
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Conclusion
Individuals wishing to pursue best digital marketing course in India now have a plethora of sources and institutions to choose from. Every institute comes with its benefits - while some institutes provide 24*7 support, others offer guaranteed job placements on completion of the course.
Interested candidates must compare these benefits and choose wisely. While students from any stream can pursue certificate courses, institutes offering post-graduate digital marketing courses require candidates to have a graduation degree.
For working professionals, distance learning is a feasible option as they can study at their pace.
Frequently asked questions (FAQs)
Q1. Which is the best course in digital marketing?
The best digital marketing course is provided by IIM Skills. Their carefully designed course is taught by experts who follow an approach that centers around students and practical learning.
It rewards its candidates with a master's certificate along with 13 more certifications and an internship program too. This makes it one of the best institutes to learn digital marketing.
Q2. Which is the best digital marketing course in 2020?
The best digital marketing courses in 2020 are provided by IIM Skills, Digital Vidya, Simplilearn, etc.
Q3. What are the fees for a digital marketing course in India?
The fee for a digital marketing course in India would range from INR 10,000 to INR 5,00,000 depending on the level, of course, one wishes to do and the institute one pursues it.
Q4. What is eligibility for digital marketing?
The eligibility for digital marketing is different for different institutes. On a general level, the eligibility for a certificate course is a class 12 passing certificate. But for a postgraduate digital marketing course, one would expect the candidate to have a graduation degree.
Q5. Is there an MBA in digital marketing?
Yes, there is an MBA in Digital Marketing. It spans over 12-24 months that extensively covers various branches of digital marketing like social media marketing, branding, promotion, advertising, etc.
MBA in Digital Marketing focuses on tackling new technologies, creating new marketing campaigns, evaluating market trends, and analysing marketing data.
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