Ice cream and Baskin Robbins go hand in hand! What other better way to spend the summers and even the winters without a tub of your favorite ice cream flavor.
There are many reasons why ice cream is consumed all year long. It can be bought on a hot summer day or it can be bought during the rainy season.
No matter what the time of year, one thing is for certain - people love ice cream! Such is the case in India where Baskin Robbins has been seen to have gained steady traction.
With stores spread across major Indian cities such as Mumbai, Delhi, and Chennai; Baskin Robbins has caused quite a stir with its drinks and desserts!
If an entrepreneur wishes to open a Baskin Robbins franchise then there are several reasons to do and not only the flavors that carry strong appeal among Indians.
Whether it's the Fruitilicious Yogurt Flavored Ice Cream or their Millions Fantasy -Baskin Robbins appeals to everyone and this article will take one through the process of opening a Baskin Robbins Franchise Cost In India!
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How To Get The Franchise
Baskin Robbins is on the lookout for entrepreneurs who are committed to making your ice cream shopping experience an experience.
On top of that, an entrepreneur must possess several essential qualities if they wish to get their dealerships.
Anyone who wishes to invest in a Baskin Robbins franchise has to choose from Baskin Robbins Kiosk, Baskin Robbins Lounge, and Baskin Robbins Parlour.
To apply for a Baskin-Robbins Kiosk franchise location, the first requirement that a person must complete is that of room selection.
A space of about 150 square feet needs to be provided along with a frontage of over 10 feet to be considered for the location.
Baskin Robbins serves up more than 31 flavors. Baskin Robbins Parlour dealerships can be 25 square meters with a 12-meter frontage while Baskin Robbins Lounge franchises can be 50 square meters with a 15-meter frontage.
Process Of Applying For The Franchise
The application for a Baskin Robbins franchise isn't complicated for anyone.
This can be achieved by completing an application form and submitting it along with several official documents to start your journey in owning your very own Baskin Robbins business.
If the application for owning a franchise gets approved, then the company attempts to support the franchise in multiple ways from marketing and training to distribution, business development, and so forth.
This type of assistance is offered to new franchise owners not only during the initial stages but also down the line where needed.
Requirements For Starting An Baskin Robbins Franchise
One has to invest approximately Rs.11 lakhs, Rs.13 lakhs, and Rs.18 lakhs for BR Kiosk, BR Parlour, and BR Lounge respectively.
Your business plan should include a comprehensive understanding of how you are going to finance your venture - this implies that you have enough capitalization and financial ability to develop the network of multiple stores over a period.
Additionally, enthusiasm and commitment to the business are key in terms of long-term success. It is also important to consider your long-term vision for expanding the Baskin Robbins brand.
Competition In The Market
Baskin Robbins has expanded a massive 7000+ store distribution in nearly 50 countries with global clients.
Baskin Robbins prides itself on working with its team of partners to make sure all of its brands are on the road to success regardless of where exactly their shops may be located.
The main reason for this brand in particular is to give one the advantage of knowing that it has been around for a longer period and has the experience to back it up.
The fact that they're different than other companies is another bonus point because they offer a variety of products beyond just ice cream to cater to the target audience's different needs such as sundaes, brownies, and waffles.
Some of their most in-demand flavors include mint chocolate chip, plum nuts, and almond fudge.
They've also gotten lots of positive feedback from consumers who have tried the company products before so things are looking pretty good for potential franchisees!
Kind Of Investments Required
To be a Baskin-Robbins franchisee, an individual must plan to invest a total of 13 lakh rupees.
The initial amount spent will involve the payment of 4 lakh rupees that are earmarked to be made into the brand's fees payment.
Additionally, 50,000 rupees will need to be sent in as the business capital since it will be hypothetically used as a cash security deposit when all remains are said and done by the end of the experience period.
Minimum Earnings and Profitability -
Baskin Robbin's franchisee margins vary from location to location because the brand doesn't use a uniform pricing structure.
For example, Baskin Robbins Kiosks have a narrow margin of the gross profit (50%) for their franchisees. Baskin Robbins Parlours have a wider profit margin that works more like a traditional restaurant (46-48%).
This is because they're designed to accommodate different menu items and offer in-store seating as well. And then there's Baskin Robbins Lounges which usually have a dedicated dining area with specialty dishes (52%).
Financial Aid -
As a franchisee, you will have the opportunity to tap into so many marketing initiatives that are already in place including national, regional, and local ones.
It’s a low-cost investment opportunity, and the company offers you a quick return on the money you put into it.
Benefits Of Owning An Baskin Robins Franchise
Some of the major benefits of woning a Baskin Robbins Franchise in India are:
Since 1993, Baskin Robbins has been a leading anime in the industry and has won many hearts among the Indian audience.
While many Indians are adopting a vegan way of living, Baskin Robbins has a scope of tapping the market as it provides 100% vegetarian ice cream that is made of cow milk and natural ingredients.
The Baskin Robbins franchise promises higher returns with low investments.
With aggressive marketing strategies in place like print media, social media marketing, and sale promotion, Baskin Robbins is a tough competitor and has successfully kept its competitors like Havmor, Huber and holly, Scoop, Kwality walls, and Amul at bay.
With an array of delectable flavors, customers hover around Baskin Robbins as bees move around flowers.
Baskin Robbins is also known for caring about their customers and proving several vouchers and whopping discounts on special occasions that make them retainers.
With takeaway, Baskin Robbins also delivers at home and brings joy to the doorstep of their customers.
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Conclusion
Are you still calculating your risks? Hop on the ice-cream truck and get ready to be a part of the number one retail chain renowned for the highest quality ice cream in India is an opportunity of its own.
With Baskin Robbins’ monthly great additions, your audience will never get enough of the delights in your franchise.
I hope you liked our article on Baskin Robbins Franchise Cost In India, if you have any comments or suggestions do share them in the comments below.
Frequently Asked Questions (FAQs)
Q1. How much does a Baskin-Robbins franchise cost?
A Baskin Robbins franchise costs approximately 11 lakhs to 18 lakhs.
Q2. What is the cheapest franchise to start in India?
The Himalayan Range and Subway are two of the most cheapest and profitable franchises to start in India.
Q3. Which ice cream franchise is best in India?
Amul is the most popular ice cream franchise in India.
Q4. Is Baskin-Robbins an Indian brand?
Baskin-Robbins Baskin–Robbins is a chain of ice cream and cake specialty shop restaurants based in the United States.
Founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California, the ice-cream franchise is known for providing some of the delectable ice-cream flavors loved by the global audience.